As a marketing student, i force myself to do a bit of outside reading now and again…most stuff i read i find quite hard to digest and although its all relevant, i don’t find that i take too much from it. I bought a couple of books by George Lois, a ‘master communicator’, responsible for some of the most prolific advertising campaigns of our time…Aside from good advice regarding the advertising and marketing side of his work, his words are relevant on how to make the most of your work in every profession and life in general…heres some examples of his work and for more visit

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